It’s no secret that social media changes almost every day. Every marketer knows how important it is to adapt and do market research to make sure current strategies are effective.
I’ve always been transparent with my audience about where I find all of the social media updates and news. On my Instagram account, you can find me posting articles from Social Media Today and more. I also share tips and tricks from my personal experience working with clients. If I hadn’t been transparent, I apologize, which is why I wanted to write this blog post.
My audience is always DMing me where they, too, can keep up with the latest trends and reads. So with that being said, here are some of my favorite resources to help you stay in the know with social media trends.
1 Social Media Today
Social Media Today is a leading industry publication operated by Industry Dive. Here you will be able to read daily content that discusses social media trends, updates, news, tips, and more! You can even sign-up for their newsletter!
Why I love Social Media Today: They have fantastic content that helps me adapt my strategies for each client account I manage.
2. Later Blog
The Later blog is one of the best social media resources out there. Produced by the makers of ” Later: #1 Instagram Scheduler & Social Media Platform,” the Later Blog is filled with Instagram Marketing Strategy, Tips, Tools, Ideas, Case Studieand Guides.
You also may subscribe to their newsletter to receive weekly case-studies and social media marketing updates.
Why I Love Later Blog: Their blog posts are meaty and contain valuable pieces of content that’s filled with up-to-date research. It is easy to read and you can easily apply what you learned right after you read their posts.
3. Social Media Marketing Examiner
The world’s largest social media marketing resource, Social Media Examiner® helps millions of businesses discover how to best use social media to connect with customers, drive traffic, generate awareness, and increase sales. I first found Social Media Marketing Examiner after listening to the Social Media Marketing Podcast by Michael Stelzner. I 100% recommend this podcast to whoever is in the social media marketing industry. New episodes come out each Friday and are filled with guest experts and industry statics.
Why I love Social Media Marketing podcast by Social Media Examiner: This podcast focuses on ALL social media platforms. A lot of social media articles I find seem to focus on Facebook and Instagram, however, Michael does a great job blending all of the platforms and gets social media pros to discuss each of them!
4 The Science of Social Media by Buffer
The Science of Social Media, a podcast by Buffer, is your weekly sandbox for social media marketing stories, insights, experimentation, and inspiration. Every Monday, Buffer shares the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you’re a social media team of one, business owner, marketer, or someone just interested in social media marketing, you’re sure to find something useful in every episode.
Why I love The Science of Social Media by Buffer: Each episode is about 10-15 minutes long, and it is easy for you to get valuable social media updates within such a short amount of time!
5. The Goal Digger Podcast by Jenna Kutcher
Week after week, The Goal Digger Podcast, by host Jenna Kutcher, brings you the productivity tips, social media strategies, business hacks, and inspirational stories that can help YOU design your dream career. Jenna shares tangible tips and hacks that she used to become a self-made millionaire in photography, online courses, Instagram sponsorships, and navigating the world of being a #girlboss social media influencer.
Why I love The Goal Digger Podcast: Jenna was one of the first Marketing Pros I found in the podcast circuit. She has valuable information and tips and tricks that I’ve applied to my social media that have worked. I’ve credited her “Jenna Kutcher 5,” all the time in presentations and videos.
It is my 100% duty to be as transparent as I can with all who read my blog posts. If you have a question for me, please DM on Instagram @TheSocialButterflyGal.
About Christina: Christina Jovanna Olivarez is a social media strategist, Owner of The Social Butterfly Gal & Co-Founder of Hustle + Socialize. Christina works with your brand to provide the strategy, tactics, comprehensive framework, and solutions you need to attract high-performing engagement on social media platforms consistently. Follow Christina on Instagram @TheSocialButterflyGal.
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