Storytelling has always played a part in successful marketing. Stories enable us to build personality and create a connection and invoke emotion with consumers. It turns out there are many ways to use social media for storytelling! Businesses looking to use media management in their marketing toolset may want to consider using it in conjunction with a customer data platform in order to boost the brand and positive customer interactions.
In this post, I’m sharing actionable ways to use social media for storytelling.
Instagram post, a captivating caption can help to complete the story by sharing a narrative. Jenna Kutcher is one of my favorite storytellers on Instagram. Not only does she use beautiful photos for her Instagram feed, she but she also tells a short story through the caption of each photo. Example of Jenna Kutcher
Content idea to try: For your next Instagram post, share a short story about the photo with more than three sentences. It might be helpful to note that Instagram captions are limited to 2,200 characters.
Create a short video or boomerang on Instagram
Many companies have been using Instagram videos to tell short stories. When it comes to creating video, consider these tips:
- Stick to the point (This doesn’t mean your videos have to be short.)
- Use on-screen captions to help storytelling
- Use text captions to expand on the video story
Content idea to try: Create a short 30-second or 60-second video, on your products or services. Your video doesn’t need to have stunning footage to work. You could even work with a company to create some animated explainer videos about what you offer.
Go live on Facebook
Being authentic is a key aspect of storytelling, and there’s no other way to be more “real” than going live to engage with your audience.
Content idea to try: Try creating a storyboard for your Facebook live using the three-act structure for the live video. This can be a live video where you share tips, a behind-the-scene video, or a question-and-answer session.
Create a Facebook photo album
Creating a Facebook photo album is another great way to share a story with your followers. This tends to be perfect for events where you would have many photos taken to share.
Content idea: For your next event, create a Facebook photo album with the best 40 photos.
Create a GIF to share on Twitter
GIFs are entertaining and tend to perform well, too. CoSchedule found that GIFs receive far more likes and retweets than regular images.
Content idea to try: Try adding GIFs to your tweets to paint a more vivid picture of the idea you want to express.
Attach multiple photos to a tweet
Research by Twitter has shown that tweets with photos get 313% more engagement. While most tweets with images have only one image per tweet, attaching multiple images to a tweet is a great way to tell a story. It helps to give more details to your story or allows you to tell a longer story.
Content idea to try: Share up to four of the best photos from your most recent event you’ve in a tweet.
Everything said, for all your social media management and marketing to happen seamlessly, you would want to invest in a good internet plan. A steady and high-speed internet package will go a long way to increase footfall on your website and manage your clients and prospects. Social media management is all about developing an interpersonal relationship with the clients (followers, fans, customers etc) and the prospective. Smooth functioning of the brand, page or website and social media advertising through the tricks and tips already mentioned above could go a long way in increasing footfall on your page! If you are interested, you could check ISPs like Verizon, AT&T, rise broadband internet package and prices on third party webpages like HighSpeedOptions and choose what is best suited to the needs of your brand.
So, get going and utilize these little tips and tricks to up your social media game. Let me know in the comments below if the tips helped and start a discussion about other ways that we can indulge in some social media marketing!
About Christina: Christina Jovanna Olivarez is a social media strategist, Owner of The Social Butterfly Gal & Co-Owner of Hustle + Socialize. Christina works with your brand to provide the strategy, tactics, comprehensive framework, and solutions you need to attract high-performing engagement on social media platforms consistently. Follow Christina on Instagram @TheSocialButterflyGal.
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