Social Media is a powerful tool to use to help your brand gain exposure, especially for an event. 89.3% of users use social media to engage with a brand before the event date.

In this post, I’m sharing five creative ways to increase awareness, engagement, and sales for your event.

1. Create a Video Reel From Prior Events

Video provides an opportunity to convey the energy of what your event is like. Great visuals and catchy audio are a potent combination that drives registration. Video shares also create engagement opportunities.

2. Mention Your Event and Hashtag in All of Your Bios

Now that you’ve created your hashtag don’t forget to add it to the Bio (About) section of each of your social accounts. An event hashtag in the Bio section is an often-underused tactic, but it has the potential for significant gains. Once you have a link to your event, update your Bio section, and then people have a straightforward way to find out more. They need to click the link!

Not only does this create an easy way for people to see the event, but it also ties that event directly to YOU. Ultimately, people connect to people, and this is one way to give authenticity and transparency to you personally, not just the event.

3. Welcome Attendees With a Video

Leading up to your event, email a quick video to your attendees. Offer a warm welcome and share tidbits or FAQs about your event. This is especially effective if the person making the video will also be at the event to greet attendees. Who doesn’t like to see a familiar face when in unfamiliar surroundings?

4. Create Special Graphics in a Variety of Sizes for Your Speakers

Make it simple for your speakers to promote themselves. Greate a Social media Swipe file that has branded images. Since different social media platforms use various sizes of images depending on the type of post, take the time to create graphics in a multitude of formats. This makes it convenient for your speakers to optimize the images on whatever social network they use. Encourage your speakers to share, share, share the graphics on their social platforms, blogs, and more!

5. Create One Unified Hashtag for Use Across All Social Channels

This tip may seem like a no-brainer, but you would be surprised how many events skip this vital step. Create, use and market your event-specific hashtag. You should be using this hashtag well in advance of your event dates, and it should be included in EVERYTHING. Every digital image you create, every piece of collateral, etc.
By using an event-specific hashtag, you’ll make it easy for people to find not only what you’re sharing, but what other people are saying, too!
This is also a great way to create and participate in an engaging conversation with attendees and interested parties.

About The Social Butterfly Gal: I’m Christina Jovanna Olivarez, founder of The Social Butterfly Gal. I’m a social media consultant, online marketing expert, & community builder. SBG helps to create hype for your event & brand by providing the strategies, tactics, comprehensive framework, and solutions you need to drive attendance and consistently attract high-performing engagement on social media platforms. I’m also the co-founder of Hustle + Socialize, a conference & community for women entrepreneurs. In between the sips of coffee and social media notifications, you will find me living up to my brand name; being a social butterfly; attending various networking and local events around San Antonio, TX. Follow me on Instagram @TheSocialButterflyGal